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Online Reputation Management

Online Reputation Management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media. We at 247SEM deploy several methodologies of online reputation management (ORM) tools and services to help you beat the competition by ensuring a strong and positive presence in the search engines.

Our approach is a double strategy approach. We either launch a blitz campaign to promote a positive online presence for your company or we engage in a “damage control” campaign to offset any negative press, blogs, or reviews about your brand which might appear in the search engine queries.

Why is online brand reputation management important?

It’s simple: the old saying, “First impressions go a long way” applies to your online personality. In fact, in most cases you never get a second chance. Not to mention the fact that most internet surfers have extremely short attention spans. You could very easily find your company in a brand reputation crisis if your online presence becomes tainted by negative press, or reviews and your credibility is then compromised due to lack of effective online reputation management.

What types of online media are monitored with ORM?

Specifically, the online media that is monitored in ORM is:

• Traditional/mainstream websites

• Social networks (e.g. Face book, MySpace, Bebop)

• Social news/bookmarking sites

• Forums/discussion boards

• User-generated content (UGC)

• Blogs

• Microblogs (e.g. Twitter, Jaiku, Plurk)

• Tags

• Images

• Video

How can ORM positively or negatively affect a person or business?

• Improve customer satisfaction by gaining insights from consumers about what is good and bad about their product or services.

• Increase perceptions of brand by creating opportunities to listen to and engage consumers.

• Gain insights about competitors and their customers’ perceptions about their products and services.

• Maintain shareholder value by mitigating risk by having ears close to the ground where opinions about a business are being formed and propagated.

• Engage in more effective public relations by understanding who the real influencers are.

• Gain understanding of the relationship between user-- generated content and traditional forms of online media, e.g. news, print, etc.

• Provide early warning systems for reactive and defensive PR.

• Reduce marketing spend by learning how to reach out to customers more cheaply.

• Reduce internal costs by employing services which save time and effort.

• Help identify gaps for products and services which can be developed for profitable niche markets.

• Gain insight into online networks and key phrases found in user- generated content can aid attempts to bolster natural search.
  

An industry-wide study showed that more than 33% of clients will research prospective partners using simple Google and Yahoo searches .These Internet first impressions may be extremely detrimental to the image of your company or your brand if associated with negative feedback or experiences of any sort.

This is why 247 SEM versed in all areas of brand reputation management can turn things around in a timely manner to effect a positive impression about your entity by down-ranking the blogs or sites that have negative content about your company. We achieve this by blitzing Yahoo and Google with fresh, original, positively-charged content that quickly ascends the ranking ladder on these search engines. Our research and analysis phase often requires a thorough examination of short and long term goals as well as the search engines in question. It is based upon these factors that we develop and implement the best tailor-made strategy for your organization.

On-going Promotion of Brand and Image

After all is said and done, if you are still wondering how exactly our online reputation management operation works. Let’s take an example. Say you’re yearning to make a newly-launched web platform for an established “real world” brand visible on the Internet. In that case, we would roll out a full court press to optimize for key terms relating to your business. We could draw upon any number of tools in our toolbox, including: state of the art bid management software to simplify the process of looking at and manipulating your keywords; scalability capabilities to quickly canvas multiple search engines; blog creation to get your side of the story out there; easy-to-understand and regularly delivered campaign reporting; a host of linking strategies; profile developments; and much more.

To learn more about how 247SEM can protect you from online defamation or slander, please contact us through our site or via phone at (800)993 3932.